Welcome to the Flora Movement!

Our Story

The future starts with the choices we make today.

Flora is more than a marketplace; it’s a movement dedicated to empowering all to live sustainable and healthy lives. We offer high-quality and innovative products, and inspiring content, to help people make a meaningful impact on our planet and combat climate change for a better future.

Our Commitment

High Quality

Effective products that deliver results.


Environmentally responsible and earth-friendly.


200+ partner brands with a conscious purpose.


Priced for everyone to make a difference.

Our Journey

Growing up in middle-class homes, sustainability was a way of life. But as we grew and watched the world grapple with environmental challenges like wildfires, heatwaves, and droughts, our passion evolved into purpose. We became frustrated by slow-moving corporations and inspired by small, purpose-driven brands striving to make real change. That's when Flora was born, a unique and heartfelt answer to the world’s most pressing challenge.

Mithat & Ugur, Flora Co-founders

Climate Change Problem

Climate change is real, and its effects are right at our doorstep. We are dealing with triple the heatwaves our grandparents did just 50 years ago, breathing air filled with unseen pollutants, and unknowingly eating food with traces of chemicals and microplastics. But here's the good news: It is not too late to take action and every step toward a more sustainable life makes a difference. Whether it's choosing environmentally friendly products or finding new ways to reduce waste, with Flora's help, you can be part of the solution and lead the way for a greener future.

Our Impact

500k Happy Customers

Our sustainable community of half a million is embracing eco-living with Flora.

20k Tons of Carbon Avoided

Together, we've kept 20,000 tons of carbon emissions out of our precious Earth.

The Power of 1 Million Trees

Our collective efforts have reached the environmental benefits of a forest of a million trees.

How Flora Works?

At Flora, we've made eco-living accessible and enjoyable by following a thorough, step-by-step process.

Our Certifications

With sustainability at the core, mission-driven brands on Flora are creating ripples of positive change for healthier communities and happier tomorrows for people and planet. Here's a glimpse at their key certifications:

Your Guide to Sustainable Living

Empower yourself with inspiring and educational content.

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Eco-Friendly Living Made Effortless: Simple and Practical Tips

Eco-Friendly Living Made Effortless: Simple and Practical Tips

Learn practical tips for sustainable living, including conscious consumption, learning about sustainability, being energy and water-wise, lowering your food-print, swapping to eco-products, and usi...

Simple Ideas for Low Waste Living

Simple Ideas for Low Waste Living

Low waste living is all about making small but impactful changes to your lifestyle. From using reusable cups and bottles to reducing food waste, going paperless, and using low waste beauty and pers...

What is Sustainable Living?

What is Sustainable Living?

Sustainable living is a lifestyle that aims to reduce our impact on the environment and preserve natural resources for future generations. By adopting practices that reduce waste and conserve natur...

Join the Flora Movement Today!

Take a step towards a sustainable future.

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