Flora was born from the desire to live in a better world. After learning about the magnitude of emissions generated by the consumer products and their impact on the environment, we strived to live a more sustainable life. However, we did not know how or where to find the sustainable products that address our needs. It was also unclear to us, why a product was more sustainable than the alternatives. That’s why, we decided to build Flora. Flora uses its proprietary technology capabilities and sustainability expertise to curate high-quality, affordable sustainable products from mission-driven independent brands. We share insightful sustainable lifestyle content to provide you with the right information. Lastly, we measure your carbon footprint and help you reduce it by tracking and reducing carbon emissions of all of our products. At Flora, we are pioneering the next generation of sustainable living. Join us and save our planet together!

We aim to make a long-lasting impact on the lives of our customers, our communities, and our planet. We always consider the impact of our actions and take decisions towards becoming a positive force for change.

We take on big goals with the ambition to change the world, knowing we have the potential to achieve them. We take action to solve the world’s biggest problems and hold ourselves responsible for the ambitious commitments we make to each other and everyone else.

We aren’t perfect - no company is - but we're honest about the positive impact we make and we're transparent about our opportunities for improvement.

For us, no problem is too big or small – we always think outside the box to find innovative solutions for problems of all sizes. We’re committed to innovation throughout the full product lifecycle, all in an effort to reduce our carbon footprint and provide our customers with products that empower them to live sustainably without compromise.

For us, no problem is too big or small – we always think outside the box to find innovative solutions for problems of all sizes. We’re committed to innovation throughout the full product lifecycle, all in an effort to reduce our carbon footprint and provide our customers with products that empower them to live sustainably without compromise.

With their creative, innovative and impact-driven approach, independent brands are the real driver of long-lasting positive change. We are curating the most exceptional brands and unlock their full potential with our technology-driven sustainable marketplace.