Discover Nature's Power, Embrace Goodness.

Effective & eco-friendly cleaning products with safe & simple ingredients for your family and the planet.

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Effective Cleaning

Empowered 100,000+ Homes with Powerful Cleaning

Clean Ingredients

Safe for Homes with Pets and Children

Value for Money

30,000+ Carpets Revitalized, Not Landfilled

Motherly Care

Hypoallergenic, Non-Toxic, No Harsh Chemicals for Sensitive Skins

Concentrate Powerhouse

One Bottle, Countless Cleaning

Real Experiences from our Community

Samantha K.

Natural and safe for the fam

I was a bit skeptical about trying a new carpet deodorizer, but I'm so glad I gave this one a shot! The non-toxic formula and natural ingredients were a huge selling point for me.

Kevin L.

Clean and effective

I'm always on the hunt for eco-friendly cleaning products, and I stumbled upon this brand. Let me tell you, the laundry detergent exceeded my expectations!!

Fondrea T.

Amazing smell

With two dogs in the house, you can hardly even tell they're inside. It's been a total game-changer in keeping our home smelling fresh and inviting.

Jennifer H.


I recently discovered this brand, and their carpet deodorizer is a real gem. I was concerned about using harsh chemicals around my Coco, but this product saved the day.

About Us

Meet Good Natured Brand

Born from a mother's commitment to protecting her family and Maine's natural beauty, Good Natured Brand's eco-friendly products harmonize effectiveness and sustainability.

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Join the Flora Movement.

Embark on a sustainable journey towards a better future with high quality eco-friendly products from mission driven brands.

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