Discover Nature's Power, Embrace Goodness.

Effective & eco-friendly cleaning products with safe & simple ingredients for your family and the planet.

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Effective Cleaning

Empowered 100,000+ Homes with Powerful Cleaning

Clean Ingredients

Safe for Homes with Pets and Children

Value for Money

30,000+ Carpets Revitalized, Not Landfilled

Real Experiences from our Community

Samantha K.

Natural and safe for the fam

Love Good Natured's effective, natural products. They're safe for my family!

Kevin L.

Safe for pets

The carpet freshener works wonders and pet friendly.

Fondrea T.

Amazing smell

I have 2 dogs you can’t tell there inside. I sprinkle this down twice a week

Jennifer H.


Impressed by the eco-friendly commitment and powerful cleaning.

About Us

Meet Good Natured Brand

Born from a mother's commitment to protecting her family and Maine's natural beauty, Good Natured Brand's eco-friendly products harmonize effectiveness and sustainability.

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Explore Eco-friendly Cleaning Guides, and Tips

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Maximizing Efficiency: How to Best Use Cleaning Products

Maximizing Efficiency: How to Best Use Cleaning Products

Discover the eco-friendly cleaning revolution with Good Natured Brand. Learn expert tips for sustainable cleaning, from stain removal magic to efficient detergent use. Make the switch to gr...

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Easy Steps to a Greener Home with Eco-Friendly Cleaning

Unlock the secrets of eco-friendly cleaning with our comprehensive guide. Discover the power of eco laundry products, as we delve into the world of cleaning with green solutions. We'll show you how...

non toxic biodegradable eco friendly cleaning product

The Future of Cleaning: Discover Good Natured Brand's Eco-Friendly Products

In today's world, at the critical intersection of environmental challenges, Good Natured Brand stands as a beacon of eco-consciousness and sustainability. GNB's unwavering commitment to sus...

Join the Flora Movement.

Embark on a sustainable journey towards a better future with high quality eco-friendly products from mission driven brands.

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