Discover Nature's Power, Embrace Goodness.

Effective & eco-friendly cleaning products with safe & simple ingredients for your family and the planet.

Shop Now

Effective Cleaning

Empowered 100,000+ Homes with Powerful Cleaning

Clean Ingredients

Safe for Homes with Pets and Children

Value for Money

30,000+ Carpets Revitalized, Not Landfilled

Motherly Care

Hypoallergenic, Non-Toxic, No Harsh Chemicals for Sensitive Skins

Concentrate Powerhouse

One Bottle, Countless Cleaning

Real Experiences from our Community

Samantha K.

Natural and safe for the fam

I was a bit skeptical about trying a new carpet deodorizer, but I'm so glad I gave this one a shot! The non-toxic formula and natural ingredients were a huge selling point for me.

Kevin L.

Clean and effective

I'm always on the hunt for eco-friendly cleaning products, and I stumbled upon this brand. Let me tell you, the laundry detergent exceeded my expectations!!

Fondrea T.

Amazing smell

With two dogs in the house, you can hardly even tell they're inside. It's been a total game-changer in keeping our home smelling fresh and inviting.

Jennifer H.

Effective

I recently discovered this brand, and their carpet deodorizer is a real gem. I was concerned about using harsh chemicals around my Coco, but this product saved the day.

About Us

Meet Good Natured Brand

Born from a mother's commitment to protecting her family and Maine's natural beauty, Good Natured Brand's eco-friendly products harmonize effectiveness and sustainability.

Learn More

Explore Eco-friendly Cleaning Guides, and Tips

View All
Maximizing Efficiency: How to Best Use Cleaning Products

Maximizing Efficiency: How to Best Use Cleaning Products

Discover the eco-friendly cleaning revolution with Good Natured Brand. Learn expert tips for sustainable cleaning, from stain removal magic to efficient detergent use. Make the switch to gr...

biodegradable non toxic cleaning products

Easy Steps to a Greener Home with Eco-Friendly Cleaning

Unlock the secrets of eco-friendly cleaning with our comprehensive guide. Discover the power of eco laundry products, as we delve into the world of cleaning with green solutions. We'll show you how...

non toxic biodegradable eco friendly cleaning product

The Future of Cleaning: Discover Good Natured Brand's Eco-Friendly Products

In today's world, at the critical intersection of environmental challenges, Good Natured Brand stands as a beacon of eco-consciousness and sustainability. GNB's unwavering commitment to sus...

Join the Flora Movement.

Embark on a sustainable journey towards a better future with high quality eco-friendly products from mission driven brands.

Learn More